I saw someone of Twitter call it "our generations' Thriller", which automatically threw up a red flag in my mind. However, when I took a second look at the video, it might be THAT good.
In the mini-movie, directed by West himself, he finds a phoenix who has crash-landed onto Earth. He tries to show her the beauty in this world, even telling her "don't believe anything you see on the news" (hahaha). However, she is eventually confronted with the brutality of our world and has to leave.
I think that West does a good job in the message of the video, which is that we should be more open to accept things that is different. There was a powerful statement that is made by the phoenix, played by model Selita Ebanks.
“Do you know what I hate most about your world? Anything that is different, you try to change. You try to tear it down."That is so true and made me think about all of my experiences that I had being "different" growing up and even now. My favorite part of the video was the end, where West wakes up and doesn't see the phoenix beside him, and she was going back to her world. It was powerful to see him running after her, and that paired with the driving beat of "Lost in the World" was a great way to end it. Also, the videography is AMAZING in this mini-movie and I enjoyed hearing some of the new songs that will be on his new album My Dark Twisted Fantasy, that comes out November 22nd.